Build Your Brand

For Fashion, T-Shirt Brands & Boutique Owners Ready to Launch or Relaunch Successfully!

Whether you’re relaunching, rebranding, or starting from scratch, this program gives you everything you need to build a profitable brand—without the confusion. If you’ve struggled with growth, feel lost in the process, or don’t fully understand how to turn your brand into a thriving business, this course is for you!

💰 Investment:

 $995 (Self-Paced)

 $2,500 (Coaching Support Included) weekly calls with  Shauna T 

🖥 Pre-Recorded Lessons + Step-by-Step Tasks & Homework
📚 Structured Framework to Build, Learn, Create & Grow!

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What This Program Will Help You Do:

✅ Establish a clear brand identity that connects with customers
✅ Set up and optimize your Shopify store for seamless sales
✅ Master content, marketing, and email strategies that drive revenue
✅ Learn to sell with confidence and build a loyal audience

This program follows the Framework:

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 BUILD – Lay the Foundation

Personal Development: Mindset, Faith & Business Planning

• Welcome to The Mindset Shift: Preparing for Business Success
• Why Mindset is Key to Growth & Overcoming Fear
• Faith & Entrepreneurship: Balancing Faith & Business
• Strategic Planning: Setting Goals & Creating a Roadmap
• 9 Business & Mindset Books to Read for Success

Brand Foundations

• Welcome to The Brand
• Business vs. Brand: Understanding the Difference
• Brand Mission, Vision & Values
• Brand Personality & Voice
• Brand Positioning & Messaging
• Design Elements (Logos, Colors, Fonts, Aesthetic)

Target Audience – Who Are You Selling To?

• Identifying Your Ideal Customer (Demographics & Psychographics)
• Understanding Their Needs, Desires & Pain Points
• Creating a Buyer Persona for Stronger Marketing & Sales
• How to Align Your Brand Messaging to Your Audience

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 LEARN – Master Shopify & Brand Essentials

 

Shopify Setup & Optimization (The ONLY platform used in this course)

• Setting Up Your Shopify Store from Scratch
• Website Design & Layout (Creating a Brand Aesthetic)
• Writing High-Converting Product Descriptions
• Payment Processing & Store Policies
• Essential Shopify Apps & Integrations

Product Development & Inventory

• Choosing the Right T-Shirts & Boutique Items
• Inventory Management & Stock Control
• Pricing for Profit & Growth

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 CREATE – Marketing, Content & Email Strategy

 

Marketing & Traffic Growth

🔴🟢 Red Light, Green Light Strategy – Driving Traffic to Your Store

• Content Planning & Strategy (What to Post & When)
• Building Brand Awareness Before & After Launch
• Instagram, TikTok & Facebook Growth Strategies
• How to Build a Community That Converts to Sales

Email & Text Message Marketing – 

Understanding Email & SMS Marketing

• Types of Email Campaigns: Sales, Product Launches, Abandoned Cart & More
• Email Flows & Automation:
  • Welcome Flow (How to Introduce Your Brand)
  • Abandoned Cart Recovery Flow (Get Customers Back)
  • Browse Abandonment Flow (Target Window Shoppers)
  • Post-Purchase Flow (Turn Buyers into Repeat Customers)

Segmentation & Personalization for Higher Conversions

• VIP Customers, Frequent Buyers, At-Risk Customers
• Behavior-Based Email Strategies (Who Clicks? Who Buys? Who Ignores?)
• Lead Magnet & Lead Generation – Building Your Email List the Right Way
• How to Write Emails That Convert (Subject Lines, CTAs & Formatting)
• SMS Marketing for Urgency & Repeat Customers

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GROW – The 3 Phases of Launching or Relaunching

 

Phase 1: Pre-Launch – Laying the Groundwork for a Profitable Launch

• Brand Readiness Checklist (What to Have Before Going Live)
• Building Buzz & Creating Anticipation (Pre-Launch Marketing Strategy)
• Setting Up Pre-Orders or Early Access VIP Lists
• Planning Your Content Calendar & Promotional Emails
• Testing Your Shopify Store for a Smooth Launch

Phase 2: The Launch – Going Live & Maximizing Sales

• How to Announce & Promote Your Launch
• Live Selling, Instagram & TikTok Strategies
• Using Email & SMS Marketing for a Profitable First Week

 

• Sales Funnels & The Buyer Journey – What Happens After They Click?
  • Understanding the Buyer's Decision Journey
  •  Customer Journey from Awareness to Purchase
  • 7 Steps for a Profitable Sales Funnel

Phase 3: Post-Launch – Keeping the Momentum Going

• How to Keep Sales Coming After Launch Week
• Optimizing & Refining Your Marketing Strategy
• Analyzing Sales Data & Customer Feedback for Growth
• Scaling with Paid Ads, Wholesale & Brand Expansion
• Building Long-Term Customer Loyalty (VIP Programs & Repeat Buyers)